Dumping buckets of ice water over ones head may seem like an unlikely cultural phenomenon -- but when it's in the service of raising awareness for a paralysing neurodegenerative disease - it makes a whole lot of sense.

The ALS Ice Bucket Challenge has been much more than a mere viral phenomenon. In August; The New York Times reported a $13.3 million ALS Association donation total, coming from 260,000 contributors between July 29 and August 17. The figure was a staggering rise from $1.7 million donated the same time, one year earlier.

Prominent members of the Mortal Kombat kommunity - including series co-creator and Mortal Kombat X Creative Director Ed Boon, as well as the team at NetherRealm Studios - have rallied behind the cause to put the ice of Sub-Zero to good use. Check them out below:

ALS is Amyotrophic Lateral Sclerosis -- also commonly known as Motor Neuron Disease and Lou Gherig's Disease (for the 1939 diagnosis of the famed New York Yankee hitter).

It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The resulting loss of muscle control can progress to total paralysis. Donations to ALSA contribute to the research of treatment and understanding of the debilitating disease.

The ALS Ice Bucket Challenge has been immensely successful in raising awareness, but the true value of the fad is in encouraging everyone who can, to donate what they're able. This is a philosophy Mortal Kombat Online can support for all good causes, at all times.

Enjoy some of the creative kommunity twists on the challenge by selecting options in our ALS Ice Bucket Playlist [above]. Videos will load embedded, or in a pop-up window if applicable. Support the campaign by posting your own, or favourites you've found, on the forums. If and when you've donated, be sure to share that, too!