from gamepro.com

http://www.gamepro.com/article/features/215346/turbines-lord-of-the-rings-online-goes-free-to-play/


GamePro: Warner obviously comes with a whole library of IP. What should we be looking for from Warner next?

MT: If you look at the landscape of publishers, you'll see is everyone has their own crown jewel. They have their own key franchises that they are they developing for a specific audience, that are expecting that game to come out, with quality. We're no different. We're very serious about Batman, we think Batman: Arkham Asylum showed that taking care of our own franchises can really change things, and can make for a very appealing game. Lord of the Rings is clearly very important to our future. Lego is clearly important. Mortal Kombat, you haven't seen anything yet, but we're very proud of what we have so far. We'll be showing very well at E3.

But we're not just a videogame publisher. What we're working on is building franchises. How can we maximize the exposure of our franchises in the marketplace? That's what's important for us. It doesn't stop at the game; we have commitments in movies, with a director. We have commitments in consumer products. We have commitments in home videos. We have commitments behind all our key franchises like LOTR and Batman/DC, and Mortal Kombat, and Lego. They're so big, we have to make sure we treat the franchises correctly, for the sake of the franchise itself.